Being a woman entrepreneur there are some things that I have learned in the 20 years of being in business.
- There may never be a right time ~ You may be waiting for the "perfect" time to start your business, but the truth is, it probably doesn't exist. The economy might be crap. You're too young, too old or your children are too young or too old. You'll make it work.
- You can ask for help ~ Use your friends and family as much as you can, for support, babysitting, feedback. You don't have to do it alone, and really, you aren't supposed to. It’s not a weakness to ask for help, it's a strength.
- Your online presence is your storefront ~ You can’t just have a strong website. You have to be active on Twitter, have Facebook pages, video content and online communities of client feedback. Branding is carried out through a multitude of platforms beyond business cards and logos to social networking profiles and hashtags. Remember every channel is an opportunity to make an impression on someone.
- It will be 1000 times harder than you already think ~ There will always be challenges, but they are meant to be hurdles, not barriers. You need to pick yourself up and carry on when you get a knock back. You get tougher. Your skin gets thicker.
- Be fearless ~ It takes guts and determination to be about this life, but the payoff is worth the risk.
We need more women putting their passions and dreams on the line. Job creation is a dire need in the current economy, and women have great potential to help turn things around.