Tuesday, April 29, 2014

Mobile Event Apps are here to Stay!!

Mobile apps are not simply attractive tools to make a meeting or conference seem forward-thinking, but are real value enhancers that attendees are becoming more accustomed to using because they are using apps in their daily lives. So when you are considering whether or not an app is the right fit for you, don't be afraid to think outside of the industry for examples and confirmation of their benefit.

How many apps do you have loaded on your phone? How do they make your life easier and what features do you see in consumer apps that might translate to an event app?

Mobile technology allows event organizers not only to push information out to attendees, but also to listen to attendees to help them craft their programs on the front end, as well as make adjustments during the event to provide more value.

If you are still wondering about how to use mobile event apps for your event;  here are a few tips from Active Network’s  case study 20 Ways to Use a Mobile App for Events: Before, During & After ~ to help you to started:

Using mobile event apps before your event:
  1. Encourage attendees to view session and speaker information online.
  2. Promote the mobile event app often and early to encourage downloads and access.

And during the event:
  1. Easily provide information in the palm of their hand – sessions, speakers, maps, personalized schedules, etc.
  2. Push real-time updates and announcements, e.g. changes in schedule, news, bus schedules, etc.

Then after the event:
  1. Post presentations, Q&A transcripts and other content from sessions.
  2. Load ad more video snippets from sessions – or “behind the scenes” speaker interviews.

To get more information on how mobile apps can work for your event; go to ACTIVE Network Business Solutions’ website, today and download the entire Mobile Playbook for free.

President  & CEO

Saturday, April 5, 2014

Let Madrid Host Your Next Meeting!

Madrid will host in September the World Congress of Psychiatry, the ESMO Congress of medical oncologist and in October they will host the HUPO congress on biology & disease.

Located in the middle of Spain, beautiful Madrid is the capital and largest city in the country. The city's geographic location denotes its central role in Spanish politics, economy and culture, as it serves as the residence of the Spanish monarch, the richest region in Spain, and the home to many of the country's – and Europe's – top museums and attractions. With over seven million residents in the metropolitan area, it is also the 3rd largest city by population in the European Union, after London and Berlin.

Madrid is a world-class meeting destination. It comes as no surprise that the city hosts more than 4,000 conventions and meetings each year and attracts over 700,000 business visitors annually. After all, it boasts nearly 80,000 hotel rooms, more than five convention centers and expo facilities, and a never-ending list of cultural attractions. Plus, Madrid is home to the offices of 90 percent of the major companies operating in Spain, making it the obvious choice for showcasing products and services.

Visitors discover that Madrid is full of green spaces and parkland. Take a walk through the romantic and whimsical El Capricho Park, the former artistic retreat for 18th century cultural icons. Enjoy the fragrant blooms of Royal Botanical Garden, home to more than 30,000 plants and flowers and 1,500 trees. Or spend a day exploring the city's largest park, Casa de Campo. However if your attendees are more into the Arts the Art Walk Madrid will work wonders for them. During this stretch of just over one kilometer you will find the Prado; one of the world's finest art galleries, the Thyssen-Bornemisza and the Reina Sofia, as well as a number of other institutions that will peak their interests.

Of course at the end of the day, there's no better way to make memories in Madrid than by soaking in its dining and nightlife scene. Snack on tapas, the traditional small plates of Spain, at taverns and bars such as Taberna de Antonio Sánchez or Baco y Beto. Or, enjoy classic favorites such as cocido, a hearty stew, and callos, or tripe, at restaurants such as La Gran Tasca and Restaurante Botín, the oldest restaurant in the world. After dinner, hit the streets of Grand Vía, which comes to life at night with bars, clubs and entertainment venues.

So when you need world class destination for your event, meeting or congress, Madrid is the place. For more information on Madrid and other available activities, please visit: http://www.spain.info

President  & CEO


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